The Company

Reda products stand out for quality, luxury and sophistication and are the fabrics of choice for the most important international fashion houses.

Reda is an emblem of Italian expertise, combining craft traditions and technological innovation for the best results at all times.

Reda is a genuine Made in Italybrand which exports throughout the world but maintains a strong bond with its own land and still today makes everything in Valle Mosso near Biella where the company was set up almost 150 years ago and which still manages the whole production chain from the pile to the finished cloth.

Reda products are the culmination of a long heritage of deep-rooted values involving a constant search for excellence, strong human relationships with all our employees and an attention and respect for the environment which has brought the wool factory an Emas certification.

Our History


This is the year our long history began from the starting point of Carlo Reda’s passion for wool and entrepreneurial ability. It all began in a mill in Valle Mosso in Biella province which was transformed into a wool factory and progressively enlarged by succeeding generations until Albino and Francesca Botto Poala took over the whole building in 1919. Since then Reda has never stopped investing and developing, relying on the traditional craftsmanship of local workers to produce fabrics cherished for a sophisticated elegance tending towards purity and taste expressed in designs featuring little weaving variations which create a touch of light. In 1968 a flood destroyed the factory but did not stop Reda who took advantage of the rebuilding work to focus on technological innovation. The next few decades saw large scale export development in international markets attracted by luxury and Made in Italy quality. Today Reda exports all round the world but maintains a strong bond with the Biella hills. A new factory was opened in 1998, the first wool factory in the world to take completely on board the new ‘compact’ spinning technology, in Valle Mosso where the Reda story began almost 150 years ago. For decades now Reda’s business has been well established in Europe, Japan and North America and it is now looking towards new markets such as Russia, China, India and South America with growing interest.

The Production

Reda presents new collections to its customers twice a year, proposing on average 2500 fabric variations which resulting from an ongoing study in style. The natural elegance of Reda products derives from an attentive reinterpretation of the most classic of tailoring designs; the refined design style and the discreet use of the color range reflect good taste and class, representing the very essence of Made in Italy products.

After a careful selection of the wools, the fleece undergoes the COMBING process and is transformed into strips better known as tops. The tops then go to the DYEING department where the wool comes into contact with dye for the first time. After being perfectly dried, the dyed tops go to the SPINNING department, the first important phase of the entire manufacturing process. Here the wool is further selected by combing machines, melanging machines, twisting machines and rings, which bring it to an absolute level of perfection in which the top becomes one long thin thread of yarn.

The yarn is twisted with another in the TWISTING department and then stretched onto the loom to create a warp, a whole of threads that form the lengthwise part of the fabric ready to meet the weft and be woven into it to create the actual fabric during the WEAVING process.

At this point everything is ready for the FINISHING department, a production sequence in which the fabric undergoes a series of treatments aimed at improving the stability, appearance and, not least important, the softness of the product.

Each of these steps represents a tessera of the mosaic that makes up the Reda fabric, a light material that is pleasant to the touch because it is remarkably soft but also elastic and resistant, destined to the high fashion of classic men’s apparel.

The top quality of Reda fabrics is achieved by a carefully controlled production process and an inexhaustible endeavor to perfect the yarn. This is why Lanificio Reda directly manages and controls the entire production chain, from the fleece to the finished product. The journey starts in New Zealand on the 30,000 ha of land situated on the properties of Glenrock Station, Rugged Ridges and Otamatapaio Station, where the best sheep are raised for the production of the finest Merino wools.

The Quality

If the big name designers of international men’s fashion choose Reda, it is due to the high level of its production, the fruit of more than a century of experience and an ongoing effort that have made Reda become a synonym of quality, luxury and taste throughout the world.

For Reda the constant quality control is both an instrument and a work goal: an instrument because it allows a deep understanding of how the wool factory is working thanks to a constantly updated database; a goal because the testing and knowledge acquired by controlling allow us to avoid certain defects and take the actions needed to always guarantee the excellence that customers have come to expect from a Reda fabric.

From 1865 to present, one thing has never changed: our close bond with the territory and love for the splendid hills of this province. The decision to continue manufacturing all our products exclusively at the Croce Mosso factory of was taken in consideration of the respect, passed down from generation to generation, for a centuries-old tradition. In fact the wool culture is deeply rooted in the manual skills of local craftsmen who have always contributed to the success of our fabrics and this is why our manufacturing cannot be delocalized.

Reda fabrics are poised between tradition and innovation: each collection presents products with stylistic and manufacturing characteristics that are remarkably advanced. They are the results of an ongoing creative process.

The Environment

Respect for people, the product and the environment: these are the values that move the Reda wool mill, the only wool mill in the world certified by EMAS, an Eco-Management system that requires not only full respect of the limits set by the law but especially the continuous improvement of its environmental performance.

Reda has undertaken to respect a well-defined environmental policy and publishes an Environmental Declaration to inform the public about the activities it carries out.

Environmental protection is considered an imperative policy based on the aim to:

  • Ensure compliance with environmental standards through constant monitoring
  • Protect the environment by evaluating all the environmental impacts, setting goals for improvement and undertaking to establish measurable and reachable goals to improve its environmental performance
  • Manage, conserve and minimize the use of natural resources
  • Prevent or minimize the production of pollutants
  • Raise the awareness of employees about environmental issues
  • Ensure the availability of documents regarding its own environmental policy for public scrutiny

Meeting these goals requires giving constant attention and effort to the many planning and control activities, such as:

  • Technological updating of the Company’s activities as a function of environmental protection
  • Control of the raw materials used, giving priority to those with less impact on the environment
  • Preliminary evaluation of all new raw materials, activities, plants, company services and verification of the standards required for those already being used
  • Routine and systematic control of all the plants and machinery
  • Monitoring of internal and external environmental issues
  • Management of all operating conditions, including emergency procedures
  • Control and selection of supplier companies based on their environment policies and track record
  • Routine auditing of activities and programs in progress